In 2000 Guglielmo Miani, Riccardo Miani’s son, enters the textile division, acquiring an excellent know-how. In 2006 and 2011, he respectively becames the new Larusmiani CEO, and President. With the same name and enterpreneurial attitude of his grandfather, Guglielmo immediately identifies the potential of the apparell division. In 2011, the new Concept Boutique on Via MonteNapoleone, carefully designed by the famous architect David Collins opens, while the first women collection comes out. In 2012, Larusmiani celebrates 90 years of experience, looking at the success of three generations which have been the guiding pillars of the Company. Today, the brand represents the real Made in Italy and safeguards the artisan traditions, always looking ahead in serch of new modern trends.